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Marketing Strategy

Overseas marketing is our expertise Tel: +86 020 38905543 QQ: 1538739059

Marketing Strategy	Overseas Market Research	Brand Strategy	International Sales	Marketing Channels
E-Commerce Overseas	Workshops on Branding	International Sales Training	Design	Customized Training

We help you design a customer-driven marketing strategy

What is a marketing strategy?

A marketing strategy:

Determines the market segments a company focusses on;
Defines what makes a company unique / special and it's value proposition and
Describes to who and how the products / services are to be promoted and sold.

When do you need a new marketing strategy?

The marketing strategy of a company that delivers products with OK-quality at the lowest price in the world is simple:

Maximize production volume at low margins and
Minimize costs by efficiency.

This way you can supply the world; Your products can be promoted via for example Alibaba and Made-in-China; Orders will come in like water flowing to the lowest point and your sales department simply focusses on emailing quotations and order-handling.

However, when a company is not the cheapest anymore it needs to:

Add new values (Design, technology, innovation, quality and / or brand);
Upgrade it's International Sales and
Implement the marketing-concept / develop a new marketing strategy.

Chinese enterprises that are losing price-leadership and do not start implementing the marketing-concept / developing a new marketing strategy in time will see their business vaporizes sooner or later.

Why New Thoughts?

New Thoughts has extensive experience when it comes to developing marketing strategies.
New Thoughts' Western consultants have first hand knowledge of the overseas marketplaces.
New Thoughts has a good network abroad.

New Thoughts' Western consultants can advise you on market segmentation and - targeting and product / service differentiation and - positioning and how to organize marketing communications overseas.

If you need help, directions, a roadmap for your company's future overseas: Then ask New Thoughts. Overseas marketing is her expertise!

How does it work?

New Thoughts' Western consultants of the Strategy and Planning department are usually hired on an hourly basis for a specific project. However, the Entry-Level Services mentioned below are executed for a fixed price.

Entry-Level Services

The Strategy and Planning department has two Entry-Level Services available that will help your company find focus / initiate your international marketing strategy within days:

1. Make your New International Value Proposition / 'Pitch' the Western Way in one day

In two in-company sessions of a half-a-day each, New Thoughts' Western consultants help your team redefine your international value proposition / 'pitch'.

Analyse Company / Product: The Western consultants will ask lots of questions: What are your company's core competences? Who are your customers? What are samples of recent succesful business cases? What makes your company or product unique? Etc.
Explain Western way of Communication: The Western consultants will explain the differences between a typical Chinese 'pitch' and a Western 'pitch': A 'pitch' that is much more appealing to your foreign customers; A 'pitch' that derives from your added value and performance and communicates in line with the expectations of your foreign buyers.
Write New 'Pitch': The Western consultants will actually write your new international value proposition / 'pitch' together with your team.
Teach Application: The Western consultants will teach your team how to use the new 'Pitch' in daily business communications.

A typical Chinese 'Pitch' might look like this:

"We're a professional manufacturing company incorporated in 19xx with xxx employees and xxx square meters of factory looking for foreign friends to develop mutually beneficial relationships"

In China the number of years a company exists and size of a company is important for it's credibility. Also Chinese 'pitches' are usually very harmonious of nature and focussed on relationships / friendships.

For most of your foreign buyers however, this is all too vague! They're looking for direct and expressive information on added value and performance.

So, if you want to communicate the Western way: Then contact New Thoughts now and ask for your quotation for this service. Make sure that your company's professionals in marketing and International Sales communicate with focus and in a way that helps them connect.

2. A New International Marketing Strategy for your Company in one week

Witin one week, New Thoughts' Western consultants help your company define the outlines of your new international marketing strategy.

Research Markets: The Western consultants will do some preliminary Overseas Market Research.
Analyse Company's Swot's: The Western consultants will do an analysis of strengths, weaknesses, opportunities and threats of / for your company.
Chose Product Differentiation & Positioning: The Western consultants will identify relevant market segmentation and together with your team make clear choices regarding market targeting and product differentiation and - positioning.
Present Plan of Action: The Western consultants will present to you a Plan of Action in PPT format that shows you the further steps to take when you really want to start conquering your overseas target market(s).

Defining your new international value proposition / 'pitch' (see above), before you start defining your new international marketing strategy, often is a good start and a great way to get to know your New Thoughts Western consultants better to begin with.

So, if you want to start drawing your company's roadmap to a prosperous future: Then contact New Thoughts now and ask for your quotation of this service. Make sure that your company really touches the essentials of the first two steps of the marketing process.

A Simple Model of the Marketing Process

For more information on New Thoughts' Entry-Level Services and Training & Workshops click on one of the links below:

Recruit Sales - and / or Customer Service rep(s) for your Company within one week ( click )

Upgrade the quality of your International Emails and - Quotations in one day ( click )

Learn How to Find & Select Foreign Distributors and - Sales Agents in one day ( click )

Learn how to promote your Company / Product on Specialized Media ( click )

International Sales Training: The Program and Agenda ( click )

Workshops on Brand Marketing ( click ) and Design ( click )
Customized Training ( clikc )

10 free thoughts on marketing strategy:

1. Do make sure you understand the marketplace and the customer's needs and wants yourself: If necessary, let professional marketers that know your target market(s) research consumers and the marketplace first and develop structures to manage marketing information beforehand.

2. Do get professional advise when your company is making the transition from the "production concept" to the "marketing concept"; It's a totally different game!

The Production and Marketing Concepts Contrasted

3. Do realize that promotion as part of "integrated marketing" is something else than "advertising"; Professional marketers help you develop campaigns that are in line with your strategy and "make money" for you by helping you create "sustainable brand-equity".

4. Do not spend any money on a campaign if: It is not part of a long term marketing plan; It is not clear what to expect out of it; Your sales - and customer service organization are not informed or capable of handling the expected follow-up; The campaign results can not be measured or it does not help you build on your brand-equity too.

5. Do realize that when your product competes on more than (low) price in general and relies on your brand-name specifically your international sales - and customer service organization requires a high level of skills.

6. Do check-out the possibilities of different pricing strategies for different target markets: It will help you optimize your profits.

7. Do take into account the different requirements of different intermediaries / channel partners and different media within your marketing channels when defining your marketing strategy.

8. Do develop your branding - and marketing strategy consistently: Bring focus into your strategies by identifying market segmentation and making clear choices in market targeting and product differentiation and - positioning.

9. Do develop any brand - and marketing strategy with respect for - and in mind the local culture, - history and stage of development: Do not think light of prejudices.

10. Do get in-touch with one of our Western consultants in the Strategy & Planning department now: Call (020)3890-5543 ; 3886-0668 Extension-1011, send an email or contact us via this website.

Mr. Rogier E.A. de Jong B.Ec. MBA, CEO of New Thoughts, is heading the Strategy & Planning department personally.

In his consultancy practice Mr. De Jong specializes in Brand Strategy and developing strong international Marketing Channels.

Mr. De Jong works from the marketing proverb "narrow your focus and dominate your markets". He is confident that Chinese brands will conquer the world the next decade and is proud to be one of the "marketing mercenaries" that will facilitate this development.

For more information, please contact:

TEL: +86 20 38905543
FAX: +86 20 38776593
EMAIL: info@xinsiwei.cn.com