Overseas marketing is our expertise  Tel: +86 020 38905543  QQ: 1538739059

We help you understand the marketplace and the customer's needs and wants

What is market research?

Market research:

• is any activity that helps you understand the marketplace and the customer's needs and wants better;
• ranges from preliminary market research using the phone and the internet to thorough customer surveys, competitor analysis and analysis of target markets, Marketing Channels and the macro-environment in general;
• gives insight in marketing problems, situations or markets and / or
• tests hypotheses about cause-and-effect relationships.

When you need market research?

Always. However, what you need to research and how thorough your research must be depends on your actual knowledge / your 'white spots' and the riscs involved.

Why New Thoughts?

• New Thoughts has extensive experience when it comes to overseas market research.
• New Thoughts' Western consultants have first hand knowledge of the overseas marketplaces and can hands-on help you with preliminary market research.
• New Thoughts has a good network abroad and can help you define and execute thorough overseas market research in cooperation with affilliated foreign marketing consultancies.

If you need market insight: Then ask New Thoughts. Overseas marketing is her expertise!

How does it work?

New Thoughts' overseas marketing research services are normally executed in close cooperation with affiliated foreign marketing consultancies. Usually a specific research project will be executed based on a fixed price quoted after step 1 of the process.

The market research process in 4 steps

1. Define: New Thoughts' Western consultants define the problem and research objectives together with you. Also they identify what work should be done by who, given your company's actual research capabilities, the data to be gathered and the complexity of the research.
2. Develop: New Thoughts' Western consultants develop the research plan for collecting data.
3. Implement: Your company, New Thoughts' Western consultants and / or her foreign research partners assigned implement the research plan - collecting and analyzing the data.
4. Interpret: New Thoughts' Western consultants will report the findings and interpret these together with you.

So, if you need help understanding your marketplace and your customer's needs and wants better: Then contact New Thoughts now and ask for one of her Western consultants to visit your company to discuss your problem and research objectives now; You'll have your project description and quotation for this service within a week.

For more information on New Thoughts' Entry-level Services and Training & Workshops click on one of the links below:

• Make your New International Value Proposition / 'Pitch' the Western Way in one day ( click )
• A New International Marketing Strategy for your Company in one week( click )
• Recruit Sales - and / or Customer Service rep(s) for your Company within one week ( click )
• Upgrade the quality of your International Emails and - Quotations in one day ( click )
• Learn How to Find & Select Foreign Distributors and - Sales Agents in one day ( click )
• Learn how to promote your Company / Product on Specialized Media ( click )
• International Sales Training: The Program and Agenda ( click )
• Workshops on Brand Marketing ( click ) and Design ( click )
• Customized Training ( clikc )

10 free thoughts on overseas market research:

1. Do make sure you understand the marketplace and the customer's needs and wants yourself: If necessary, let professional marketers that know your target market(s) research consumers and the marketplace first and develop structures to manage marketing information beforehand.

2. Do use the internet to search for free reports on your potential markets regularly. If necessary, let professional marketers do this preliminary research.

3. Do research your (potential) competitors thoroughly. In many Western countries companies are open about their strategies and communicate about their markets and performance openly; So, think of the possibility to have professional marketers collect the information available locally: It's a fast and inexpensive way to gain hands-on knowledge.

4. Do talk with your foreign customers openly about your plans if it does not harm their interests: Customers often are a cheap and very reliable source for market information, especially if the relationship is strong.

5. When the internet is a potential medium in marketing communications, do use tools like Google Analytics to retrieve market information.

6. To make sure adequate internet marketing information is gathered, do hire professional internet marketers with access to - or actual native language abilities for your potential target markets.

7. Do narrow the focus of any overseas market research: Prepare for a dominating position in one market or part of a market before conquering the rest of the world.

8. Make sure the outcome of your market research will enable you to make decisions on market segmentation and - targeting and product differentiation and - positioning.

9. Do conduct any overseas market research with respect for - and in mind the local culture, - history and stage of development: Do not think light of prejudices.

10. Do get in-touch with one of our Western consultants in the Strategy & Planning department now: Call (020) 38905543; 388 60668 Extension 1011, send an email or contact us via this website.