10 free thoughts on brand marketing:
1. Do make sure you understand the marketplace and the customer's needs and wants yourself: If necessary, let professional marketers that know your target market(s) research consumers and the marketplace first and develop structures to manage marketing information beforehand.
2. Do get professional advise when selecting a brand-name from consultants that know your target market(s): You will not be the first that loses money just by selecting a bad name.
3. Do register - and actively protect your brand in your (potential) target market(s): Make sure you comply with all local and international laws, rules and regulations and select a local legal partner that helps you enforce.
4. Do not let anybody tell you that building a brand can be done cheap: Building brands requires significant investments, takes time and should be done with focus and professionalism.
5. Do not try to imitate other successful brands: Brand builders are leaders, not followers. Do realize that all strong brands are original: They're not inferred of any other existing brand or trade mark; They're unique.
6. Do realize that building brands is not something that comes more easy with the support of any government authority in China or abroad: Your brand-equity is the result of the perceived value of your company / product in your market(s) and by your customers only.
7. Do realize that any brand-value is easier lost than built: Make sure you have thought of any circumstance that might lead to negative communications regarding your company, product(s) or brand(s) and manage the riscs accordingly.
8. Do develop you branding - and marketing strategy consistently: Bring focus into your strategies by identifying market segmentation and making clear choices in market targeting and product differentiation and - positioning.
9. Do develop any brand - and marketing strategy with respect for - and in mind the local culture, - history and stage of development: Do not think light of prejudices.
10. Do get in-touch with one of our Western consultants in the Strategy & Planning department now: Call (020) 38905543; 38860668 Extension 1011, send an email or contact us via this website.
Mr. Rogier E.A. de Jong B.Ec. MBA, CEO of New Thoughts, is heading the Strategy & Planning department personally.
In his consultancy practice Mr. De Jong specializes in Brand Strategy and developing strong international Marketing Channels.
Mr. De Jong works from the marketing proverb "narrow your focus and dominate your markets". He is confident that Chinese brands will conquer the world the next decade and is proud to be one of the "marketing mercenaries" that will facilitate this development.
