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Workshops on brand marketing

New Thoughts regularly organizes the following two workshops on brand marketing:

1. World Class Brands - Successes and failures to learn from - a 2 hour workshop for 400 RMB per person

In this workshop New Thoughts' Western consultants will give you examples of:

• International brand successes;
• International brand failures;
• Succesful Chinese brands overseas;
• Failing Chinese brands overseas;
• Chinese 'non-brands';

Also New Thoughts' Western consultants will present the 10 key-success factors New Thoughts identified when it comes to building strong international brands for Chinese enterprises.

To learn more about the upcoming workshop - World Class Brands - Successes and failures to learn from, please click here.

2. New Thoughts' 4-step plan to Build your International Brand - a 2 hour workshop for 400 RMB per person

Basically the key-decisions to make when designing a brand strategy are similar to those when designing a marketing strategy in general. When it comes to brands however, you must zoom in on the following aspects specifically too:

• Product brand, category brand or company brand?
• What's the potential brand-value?
• How and how fast can brand-value be built?
• What does it cost to build brand-value and what are the riscs involved?

Next to the issues mentioned above, in this workshop New Thoughts' Western consultants will elaborate on the following 4 steps to build your international brand:

1. Position your Brand: About attributes, benefits and beliefs and values;
2. Select your Brand Name: About selection and protection;
3. Sponsor your Brand: About manufacturer's brands, private brands, licensing and co-branding;
4. Develop your Brand: About line extensions, brand extensions, multibrands and new brands

New Thoughts' 4-step plan to Build your International Brand

To learn more about the upcoming workshop - Build your International Brand, please click here

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